Here in Phoenix, we’re abuzz with Super Bowl community spirit and great anticipation of athletic excellence. While our family loves to whoop at a go-ahead touchdown or home run as we enjoy life through televised sports of all kinds, there are downsides. My number one? Pharmaceutical advertising.
Pharmaceutical advertising is like someone purposely spitting in your face, a surprising and gross affront. Outdoor bathtubs? Hocus-pocus.
But not on my turf. So we teach our children a few things about…
Credibility: Who has it and who doesn’t? We ask them, “Who is in the best position to recommend medication to you? A company that is far away from you, will benefit from taking your money, and will pay no consequence if any of these negative side effects happen? Or your doctor who is looking at you, has a relationship with you, and is held accountable for your care?”
Personal responsibility. We tell them that no other kid and certainly no advertiser sways you. You are responsible for who you listen to and what you watch. It is up to you to choose wisely and be willing to ask for help if you feel pulled into something bad.
Turn the channel or mute the manipulation. Do it. Take a break. Go outside and toss a ball. Get a snack. Go clean something (the least popular option).
Tomorrow I’ll enjoy the Super Bowl on television with my loved ones. Hopefully the commercials will be as excellent as the athletics. If not, there will be plenty of beer, guacamole, and good cheer to enjoy instead.
How affected are you by televised commercials? Will you watch the Super Bowl? What is your least or favorite commercial?
I hope your February gets off to a fantastic start! ~~~~~~~~ Angie Mc